To business writers, your readers are not snuggled up with coffee and your book on a Sunday morning. Instead, it looks more like this: The house is silent. The kids are asleep. The emails have finally stopped pinging. And a VP at a Fortune 500 company finds herself reading at 11:47 PM again. Her laptop… Continue reading The 3AM Reader: Writing for the Overwhelmed Executive Who Reads at Midnight
Month: June 2025
Red Flags in Business Books: How to Spot Authors Who Actually Know Their Stuff
The email arrived at 10:47 PM: “Urgent: major client threatening to leave.” Upon reading it, the VP of Operations rushed to her home office and grabbed the latest business book about customer retentions. It was one she’d bought after seeing the author’s confident LinkedIn posts. Two hours later, she was more frustrated than when she… Continue reading Red Flags in Business Books: How to Spot Authors Who Actually Know Their Stuff
10 Hidden Benefits of Writing a Book That Have Nothing to Do With Book Sales
Writing a book won’t make you rich overnight, but it will do some suspiciously magical things. Like getting strangers to trust you without a sales call. Or making people nod along to your ideas before you’ve even opened your mouth. Most entrepreneurs believe books are all about selling. Spoiler alert: they’re not. A book is… Continue reading 10 Hidden Benefits of Writing a Book That Have Nothing to Do With Book Sales
How to Design Your Writing Space
Your fingers hover over the keyboard, paralyzed. You look over at the clock, and somehow hours have passed by since you sat down to write the next chapter of your leadership book. What could be the problem? Before blaming lack of talent or start writer’s block solutions, there is another factor to consider. Look around… Continue reading How to Design Your Writing Space
Why Some Ghostwritten Books Soar While Others Plummet (And How to Make Yours Take Flight)
Ever watched birds in migration? Arctic terns travel 44,000 miles annually during migration/ That’s the longest journey of any animal. Yet they know exactly when to start, which route to take, and where to land. As with birds, there are ghostwritten books that fly across bestseller lists through effective book marketing strategies while others never… Continue reading Why Some Ghostwritten Books Soar While Others Plummet (And How to Make Yours Take Flight)
How to Design Book Covers That Trigger Instant Purchase Decisions
We can deny it all we want, but every single one of us judges books by their covers. Time and again, I’ve witnessed brilliant authors struggle to find readers because their book covers failed to make that crucial first impression. Think about it: when was the last time you clicked on a book with an… Continue reading How to Design Book Covers That Trigger Instant Purchase Decisions
How to Get Quality Book Reviews That Actually Drive Sales
A lone book sits on Amazon’s virtual shelf. Brilliantly written. Professionally edited. Stunningly designed. Yet completely invisible. Without reviews, it languishes in algorithmic purgatory, seen by algorithms but ignored by potential readers who avoid unproven works. Meanwhile, across the digital aisle, a comparable book attracts steady sales. The difference? Twenty thoughtful reviews that function as… Continue reading How to Get Quality Book Reviews That Actually Drive Sales
How to Develop Case Studies That Make Your Book Unforgettable
Imagine readers so engrossed in your book that they cancel appointments to read further. Picture them underlining paragraphs, taking notes, and putting your ideas into practice immediately. This level of engagement rarely happens with theory alone. Readers need to find themselves in your pages through the use of well-selected anecdotes that resonate with their own… Continue reading How to Develop Case Studies That Make Your Book Unforgettable
How to Create Presentation Slides That Enhance Your Speaking Engagements
You’ve got the mic, the message, and the momentum. The crowd’s with you…until your slides hit the screen. Eyes squint. Brows furrow. You can almost hear the energy drain from the room. It’s not your content. Instead, it’s your design. Even the sharpest insight gets lost in a sea of bullet points and blurry graphs.… Continue reading How to Create Presentation Slides That Enhance Your Speaking Engagements