Amazon’s online shelves are lined up with texts written by great businesspersons who had everything except successful book marketing strategies.” These failed books are thousands of hours’ worth of good knowledge which were not brought to their target population. Behind every failed book launch is a business leader assuming their model for success would apply… Continue reading The Graveyard of Good Intentions: Why Most Entrepreneurs Fail at Self-Publishing (And How to Avoid Their Mistakes)
Month: September 2025
Step into any bookstore and you’ll notice the difference right away.
Professional books feel different in your hands. They guide your eyes smoothly across pages. They make complex information digestible. Amateur books? They fight against you at every turn. The gap between professional and amateur formatting often determines whether readers finish chapter one or abandon your book entirely. This matters more than most authors realize. According… Continue reading Step into any bookstore and you’ll notice the difference right away.
Social Media Marketing for Authors: Platform-Specific Strategies That Work
Most authors write for readers who no longer exist. It’s true. They target people who browse bookstores leisurely, read newspaper reviews, and trust publisher recommendations. Meanwhile, actual readers discover books through TikTok videos, LinkedIn posts, and Instagram stories. The divide between how writers promote and how readers find continues to grow larger daily. Savvy writers… Continue reading Social Media Marketing for Authors: Platform-Specific Strategies That Work
Ship It or Skip It: Why Perfect Writers Never Publish
Your manuscript sits there. Mocking you. Every sentence could be better. Every paragraph needs work. That dialogue feels clunky. Maybe you should rewrite chapter three… again. Sound familiar? You’re trapped in perfectionism’s favorite snare… the revision cycle that keeps good books imprisoned in computer files forever. As you polish and perfect, other writers publish and… Continue reading Ship It or Skip It: Why Perfect Writers Never Publish
No Time to Write? How Top Executives Prove Otherwise
Your calendar looks like a game of Tetris gone wrong. Meetings stack on meetings. Emails multiply faster than you can delete them. However, that book idea still haunts you, doesn’t it? Do not worry, you are not alone. Several CEOs have grappled with this very same challenge and emerged victorious. Their time management strategies can… Continue reading No Time to Write? How Top Executives Prove Otherwise
The Author’s Marathon: Why Your Real Marketing Race Starts After Launch Week
Your book reached #1 bestseller status. The champagne bottles are empty, congratulations are rolling in, and your phone won’t stop ringing with interview requests. Launch week is a victory lap. But here’s what distinguishes successful authors from those who are forgotten: what comes after the confetti clears. Most authors approach their book marketing strategies like… Continue reading The Author’s Marathon: Why Your Real Marketing Race Starts After Launch Week
Editing Essentials: What Every First-Time Author Needs to Know
You wouldn’t build a home without an architect, perform surgery without medical training, or climb a mountain without grappling hooks. Yet, many first-time writers try to publish without the help of editors who are professionals. This never works out. Your manuscript represents months or years of hard work. It contains your expertise, your experience, and… Continue reading Editing Essentials: What Every First-Time Author Needs to Know