Quick: Explain your life’s work to a complete beginner. In five minutes. Without using any industry jargon. Feeling that knot in your stomach? That’s the “expert’s paradox at work”, and it’s killing your chances of writing a book that truly connects with readers. I love this challenge, despite how frustrating it may be. At Authors… Continue reading The Expert’s Paradox: Why Being Too Knowledgeable Can Kill Your Book (And How to Fix It)
Professional Book Writing, Publishing, and Marketing Services for Your Success