Writing a business book isn’t always about landing the next big client or booking more speaking gigs. Sometimes, it even goes beyond building legacy and credibility. Recently, I learned that writing a book is sometimes more than sharing what you know… it’s about discovering what you don’t. As an Angel Writer, I’ve collaborated with CEOs… Continue reading Better Business Through Writing: How Writing a Book Sharpens Your Professional Edge
Tag: Business Authority
The Expert’s Paradox: Why Being Too Knowledgeable Can Kill Your Book (And How to Fix It)
Quick: Explain your life’s work to a complete beginner. In five minutes. Without using any industry jargon. Feeling that knot in your stomach? That’s the “expert’s paradox at work”, and it’s killing your chances of writing a book that truly connects with readers. I love this challenge, despite how frustrating it may be. At Authors… Continue reading The Expert’s Paradox: Why Being Too Knowledgeable Can Kill Your Book (And How to Fix It)
Silent Authority: How Published Authors Win Clients Without Saying a Word- A Guide for Business Leaders
It’s 3 A.M. in Singapore, and you’re sound asleep in New York. But somewhere, a potential client is reading your book, nodding in agreement, and making the decision to work with you. This is silent authority at work. It’s an influence that works around the clock, across time zones, without your saying a word. This… Continue reading Silent Authority: How Published Authors Win Clients Without Saying a Word- A Guide for Business Leaders
The Holiday’s Secret Writing Window: Why December 26th is Your Perfect Start Date
Some call it “Twixmas,” others call it “Feral Week”, but for future authors, it’s becoming known as “Birth Week”: the perfect incubator for your next big move. Think about it: you could spend the free time between Christmas and New Year’s returning sweaters at Macy’s or watching Home Alone reruns. But what if you invested… Continue reading The Holiday’s Secret Writing Window: Why December 26th is Your Perfect Start Date
One Book, Endless Content: Creating a Year’s Worth of Marketing Material From Your Manuscript
Your manuscript is collecting dust in the corner of your hard drive. There it is: 60,000 words, just your insight, analysis, and solution. But, what if those words multiplied to hundreds of different content pieces for various audiences across different platforms? What if you could maximize your ROI by turning your manuscript into a launching… Continue reading One Book, Endless Content: Creating a Year’s Worth of Marketing Material From Your Manuscript
The Perfect Book Proposal: How to Get Publishers Fighting Over Your Business Book
It’s 8 p.m. on a Tuesday night, and you’ve just returned home from a busy day at the office. You fought through client meetings, board presentations, and countless other exhausting tasks. Then, surprise, surprise… you open your inbox to find an email waiting for you. It’s the 27th rejection letter for your newest business book… Continue reading The Perfect Book Proposal: How to Get Publishers Fighting Over Your Business Book
4 Reasons to Get YOUR Book Out in Time for the Holidays (And Why Most Business Authors Miss This Golden Opportunity)
4 Reasons to Get YOUR Book Out in Time for the Holidays (And Why Most Business Authors Miss This Golden Opportunity) ‘Tis the season for giving. But, are you giving yourself the gift of missed opportunity? While visions of the January book launch dance in most authors’ heads, only the savviest business leaders know how… Continue reading 4 Reasons to Get YOUR Book Out in Time for the Holidays (And Why Most Business Authors Miss This Golden Opportunity)