Quick: Explain your life’s work to a complete beginner. In five minutes. Without using any industry jargon. Feeling that knot in your stomach? That’s the “expert’s paradox at work”, and it’s killing your chances of writing a book that truly connects with readers. I love this challenge, despite how frustrating it may be. At Authors… Continue reading The Expert’s Paradox: Why Being Too Knowledgeable Can Kill Your Book (And How to Fix It)
Tag: Thought Leadership
Angel in the Boardroom: When to Consider an Angel Writer for Your Business Book
When was the last time someone introduced you as “the author of”? If your answer is “never,” you might be missing the most powerful tool in modern business leadership. Here’s a shocking truth to think about. What would happen if this Monday morning, your competitor publishes their book. On Tuesday, they could be featured in… Continue reading Angel in the Boardroom: When to Consider an Angel Writer for Your Business Book
The Holiday’s Secret Writing Window: Why December 26th is Your Perfect Start Date
Some call it “Twixmas,” others call it “Feral Week”, but for future authors, it’s becoming known as “Birth Week”: the perfect incubator for your next big move. Think about it: you could spend the free time between Christmas and New Year’s returning sweaters at Macy’s or watching Home Alone reruns. But what if you invested… Continue reading The Holiday’s Secret Writing Window: Why December 26th is Your Perfect Start Date
4 Reasons to Get YOUR Book Out in Time for the Holidays (And Why Most Business Authors Miss This Golden Opportunity)
4 Reasons to Get YOUR Book Out in Time for the Holidays (And Why Most Business Authors Miss This Golden Opportunity) ‘Tis the season for giving. But, are you giving yourself the gift of missed opportunity? While visions of the January book launch dance in most authors’ heads, only the savviest business leaders know how… Continue reading 4 Reasons to Get YOUR Book Out in Time for the Holidays (And Why Most Business Authors Miss This Golden Opportunity)